With Ahrefs subscription. Should we purchase the Lite one at $99 a month or the Standard at $179 a month? What is your recommendation?
Jason recommend you use the Keywords Everywhere plugin he mentions in the training to start. Go after the launch and low competition keywords he shared. And then once you have a site built or two under you belt, get Ahrefs so you can take a closer look at the competition, their links, etc.. You should not need more than the Lite Plan at that point.