How is Google Think any more innovative than say Google trends or any decent spy tool?

How is Google Think any more innovative than say Google trends or any decent spy tool?

It is WAY more relevant than Trends in that Trends just has retail categories. You can also dig into each category and there are typically 15-25 items there. Overall in any given week I have found 50+ items. Plus, it shows you exactly which items are trending and the keywords used to find them- this is all taught in the training :-)