Can we use a lead magnet?
Yes. We even provide Barry's book as a lead magnet if you'd like to use it (available 10 days after joining BTA).
In order for your user to get cookied (so you get credit on your sale), they will need to go through your landing page or custom links. Once they are cookied, you will get credit as long as they purchase any of the products in the funnel, within a period of 3 months.